Tuesday, November 20, 2012

What the hell is going on in my brain? (Thanks a lot TV)


There he goes. Eating a hamburger. He doesn't even finish it.

And why should we care about this?

Is this a joke? Were we tricked? Did we wasted our time watching this?

In Warhol’s Eating a Hamburger (1982), we are presented with a incredibly mundane situation. It just Andy. He's just eating a hamburger. Yet the very medium of video makes it an event. There is action, drama, and mystery (why didn't he finish that hamburger???)
It is at once mesmerizing and distancing. A screen that demands our gaze and yet offers us something that can be found in the everyday.

We can read into whatever we like about this piece. I like to think of it as a spectacle.

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