Tuesday, October 2, 2012

What Comes After Remix? (A Remix of the Remix?)


Alice Remixed by Pogo


Here is the remix of the remix:


In Lev Manovich's 2007 article "What come after Remix," he proposes that this is the age of remix culture. It most certainly is, and still lingers today. Music, video, fashion, food, architecture --what have you-- has been in someway remixed re purposed into something new. Our world history is an archive. Why not use it?

Marcel Duchamp - Fountain, 1917. Sculpture

Looking at the art world, it is a technique (also known as appropriation) used time and time again but never ceasing to find new combinations, new languages expressed through re-contextualizing the visual. A notable early example is Duchamp's Fountain, in which a urinal is magically "turned" into a work of art through the artist intent (whether seriously or jokingly) and most importantly, the placement of the object in a new context. In this case from the bathroom into the museum.

But what comes after remix? This is the question Manovich asks but does not answer. It is too soon to tell or it may have already happened and no one has yet to notice. Have we reached the pinnacle of our visual production? I don't think so. But if remix isn't the end all of our cultural visualization, it is certainly a powerful tool to influence the next.

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